Josear o planear

Tiempo de lectura: 2 minutos

Josear es derivado lingüístico del inglés; to hustle, se puede traducir como buscarse las castañas y la inmigración latina, experta en eso, ha popularizado este verbo vía reggaeton.

Me interesa ese mindset, josear es buscarse la vida y estar atento a cada puta oportunidad de beneficio. Esto tiene unas consecuencias cognitivas, cuando uno tiene un objetivo concreto el cerebro activa el SAR (sistema de activación reticular),a saber, ponemos nuestra atención en los más mínimos detalles relacionados con nuestro joseo, que suele ser ganar money.

¿Qué diferencia hay entre josear y planear? Una mente ingenua pensaría que planear es como josear pero más estructurado, primermundista y disciplinado pero eso sería perder la perspectiva. El joseo, que es el buscarse la vida a toda costa, tiene ventajas pragmáticas y epistemológicas que no son obvias:

Planear implica tener una idea sobre cómo funcionan los negocios, los beneficios, el marketing y aplicarla de manera disciplinada con la esperanza de obtener dinero. Entre el planteamiento y el resultado hay un hiato de tiempo, dinero y esfuerzo en el que uno no sabe, con total certeza, si lo está haciendo bien. El joseo es más rápido, es agnóstico y escéptico. Plantea muy pocas hipótesis fuertes sobre lo que genera riqueza, simplemente ve oportunidad y ejecuta: un día estás opositando para ser profesor pero después hablas con un colega que tiene un bar y te haces socio al mismo tiempo que vendes las artesanías de tu novia por internet.

Muchos objetan que el problema de esto es el caos, que durante años te hayas formado como filósofo y ahora estés vendiendo madera es una ineficiencia, un desperdicio de tus años de formación y esfuerzo.

y no

Este caos también es una simulación y mimesis de lo que funciona en el mercado y las habilidades nunca se pierden del todo, quizás ahora estés en el sector tecnológico pero tus estudios de bellas artes hacen que cuides el diseño y la estética de tus productos, o quizás lo que aprendistes vendiendo drogas lo aplicas a la industria musical. Hay cierta humildad epistemológica, un mindset de atrapalotodo, en el joseo.

¿Significa esto que el joseo gana al planeo?

No, amigo, muchas de las objeciones al joseo siguen presentes y tener un plan básico sobre a donde se dirige tu vida impedirá que des tumbos sin rumbo, empujado por ofertas, estafas y promesas. Pero sí que queda claro y archidemostrado que hay que prestarle atención, y dejarle espacio, a esa búsqueda caótica y agnóstica que es el joseo. Redescubre el placer de que la vida te sorprenda.

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